Brand guidelines
I started by listing the purpose of my brand in terms of what I want it to do. I made a list of the following points the brand needs to fulfil:
- Communicate the right message when contacting studios/agencies
- Communicate the right message to potential clients when freelancing
- It needs to be neutral in order to not date fast
- It needs to be easily produced with simple print processes that are financially efficient
- It needs to work across different mediums both print and digital
- It needs to be bold
I created the brand guidelines after I chose a specific logotype and symbol. The brand is extremely simple which answers the purpose and the list above. By using only three colour with one of the colours being a shade I feel my brand wouldn't put anyone off from commissioning me.
Experimentation
I tried to think of a clever way to represent myself, thinking about abbreviations and personality traits that could explored visually; my personal taste when viewing other peoples brands is something that is simple and doesn't get in the way of the work. It is more about the work than the brand of a studio or designer.
I feel my second name HOH is enough with the use a typeface of my choice. It is not the most exciting conceptual brand but it works for my intended purpose.
I am particularly interested in this dark grey with a black over the top. I find beauty is understated, modest design. I am reading John D. Rockelfeller's autobiography currently, a point the author makes about John D is the fact that at the time he was one of the richest men and eventually the richest man alive yet he never ever showed off his money. His house was self-deprecating and humble. John D shied away from the media and did his own thing. I would like to be some how the John D of graphic design.
Typeface variations
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